HELLO! I’M TEHLIA COLLESS-WHITE
Welcome to My Site
MY SKILLS
Tricks of the Trade
BASIC HTML
Competently create website landing pages, banner and homepage content using HTML & CSS code.
RELATIONSHIP MANAGEMENT
Establish and foster relationships with key stakeholders to facilitate successful outcomes.
MARKET ANALYSIS
Proactively identify tactical opportunities to drive trade & sales uplift by understanding analytics and product allocation across digital inventory
ABOUT ME
I’m a highly motivated eCommerce powerhouse with a “make it happen” attitude and over 6 year’s in combined experience in eCommerce, International Business, Marketing & Finance.
I have a passion for people and developing data-driven online strategies that drive results, whilst always upholding a customer-centric approach to tackling any problem solving. I pride myself in being an upbeat, positive team player and thrive cultivating relationships
ECOMMERCE SPECIALIST
SKECHERS AU & NZ
January 2022 - June 2022
Accent Group is a fashion forward company, with over 500 stores, 19 brands and over 20 online platforms. As part of the eCommerce Digital team I have been exposed to several globally recognised brands and worked closely with multiple departments within the company to ensure we are delivering best in class omni-channel customer experience.
Key Responsibilities
· Liaise and mange relationships with several departments across Accent Group Brands in Australia and New Zealand to facilitate successful sale setup and product launches
· Proactively identify tactical opportunities to drive trade & sales uplift by understanding product allocation across digital inventory
· Identify & execute CRO opportunities with external provider Insider to develop and implement strategies to increase conversion and website performance.
· Contribute Daily, Weekly and Monthly Ecommerce reports –providing insights and assist with identifying potential opportunities
· Work with SEO team to ensure websites are optimized for search traffic
ECOMMERCE COORDINATOR
VANS, DR MARTENS, TIMBERLAND, STANCE
September 2020 - December 2021
My strong attention to detail, drive and time management skills enabled me to successfully manage product enrichments and strategic merchandising for 7 websites across Australia & New Zealand (Vans, Dr Martens, Timberland, PIVOT, Stance). During my time at Accent Group I successfully assisted in launching Dr Martens New Zealand website including UAT & launch strategy finishing up to budget +69% in its first year. Increased CVR for Stance in one year by +36% and created Stance’s highest revenue generating EDM.
Key Responsibilities
· End to end Management and review merchandise presentation on site to ensure the categorization, imagery, copy, pricing and promotional tags are accurate and meet internal guidelines for both AU & NZ
· Onsite UAT testing & QA checks for new website developments/deployments
· Setup & removal of onsite promotions
· Build and Maintain briefs for marketing calendar (Landing Pages, EDMs, Banners) across all digital channels and website
· Overhauled eCommerce enrichment procedure & trained new team members.
PAYROLL CO-ORDINATOR
ACCENT GROUP
June 2019 - July 2020
· Liaise with Managers across all Accent Group Brands in Australia & New Zealand
· Action employment contract variations & transfers across all Australian brands
· Assisted with Payroll auditing and data system cleansing
· Actively troubleshoot payroll system issues & innovated payroll procedures to process 37% more contracts in 7 month period compared to previous years.
· Expert in using business critical onboarding systems ICHRIS, Timeteq, AP21 & Riteq
HEAD OFFICE ADMINISTRATION AND RESERVATIONS AGENT
BIG WHITE SKI RESORT
· Accurately deliver information to clients with respect to all Big White and Central Reservations products and promotions
· Audited, developed content and updated website.
· Received first ‘Employee of the Month Award’ for Big White Company
Assisted executives to make critical business decisions through generating reports.
November 2017 - May 2018
INTERNATIONAL MARKETING ADMINISTRATION AND EVENTS COORDINATOR
UNIVERSITY OF THE SUNSHINE COAST
USC is one of Australia’s highest-rated public universities for teaching quality, overall student experience and learning resources. The International department at USC assisted me to develop my passion and skills for working within eCommerce. I assisted in B2C & B2B marketing and promotion of multiple markets, channels, and digital platforms.
February 2014 - October 2017
PROJECTS
Have a look at my projects below to get an idea of what I’ve worked on, how I implement my skills, and my approach from concept to execution. Reach out if you’d like to learn more about a specific project.
VANS GET THERE CAMPAIGN
Assisted, behind the scenes and on set to produce the Vans Ultra range EXO "Get There" Marketing Campaign content. Shot locally at Black Rock.
AMAZING WOMEN IN ECOMMERCE
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ACADEMICS
Learning and Living
January 2011 - May 2016
UNIVERSITY OF THE SUNSHINE COAST
Bachelor of Business (Marketing Major)
Bachelor of Science (Sport and Exercise Science Major)
September 2012- June 2013
HOCHSCHULE KOBLENZ, GERMANY
Internship & Certificate in International Business.
January 2007 - November 2010
SUNSHINE COAST GRAMMAR
Lawson House Captain
Cheerleader Captain
Sports aerobics Captain
LET’S CONNECT
